Most of the time, the questions center around how to come up with that one big idea. I’ve come to the conclusion that most people who think that they would like to become entrepreneurs don’t end up doing so because they waste so much of their energy obsessing about finding that single, elusive, once-in-a-lifetime idea that can make them billions of dollars overnight. But this is a bunch of bunk. For every so-called great idea that has never taken flight, I’ve seen 100 average ideas achieve incredible success in the market. Can you imagine investors being approached with a proposal to fund yet another lifestyle concept coffee-shop franchise, and it eventually becoming Starbucks? Or how about the people who had a brilliant idea to develop a better web-based search engine, despite Yahoo, AltaVista, Excite and Inktomi having a chokehold on the space.
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