What doesn’t kill us moms makes us coffee addicts who cuss a lot shirt, sweater, hoodie and v-neck t-shirt has great gross profit margins however you don't pay the rent in percentages - you pay it in dollars. Cafes with a coffee only/mostly strategy can be very busy all day, but still not generate enough gross profit dollars to pay for all the costs. A cafe must have a 'coffee plus' strategy at the outset if it is going to secure sufficient turnover to be sustainable. i.e. coffee plus bakery item or food item that is conveniently located to the coffee service area.
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